Automotive CRM: What It Is and How to Use It | Elo GPS

In the ever-competitive world of automotive sales, car dealerships are always looking for an edge. One way to stay ahead of the competition is using a customer relationship management (CRM) system. CRMs are designed to help businesses manage their interactions with current and potential customers. In this post, we’ll introduce the concept of an automotive CRM and discuss some benefits of using one at your dealership. We’ll also offer tips on choosing the right CRM for your business.   

What Is an Automotive CRM? 

An automotive CRM software application helps car dealerships manage their customer relationships. A good automotive dedicated CRM like VinSolutions or Izmo Cars will automate many sales and customer service tasks, including lead generation, follow-up, appointment scheduling, and more. By streamlining these processes, an automotive CRM can help dealerships improve their sales efficiency and close more deals. 

In addition to automating sales and customer service tasks, an automotive CRM can also help you track important data points such as customer contact information, vehicle preferences, purchase history, and more. This data can be used to understand your customers’ needs better and improve the quality of your sales and marketing efforts. 

Benefits of Using an Automotive CRM 

There are many benefits of using an automotive CRM, including the following: 

  • Increased sales efficiency: Automotive CRMs can automate many tasks associated with selling cars, from lead generation to follow-up to appointment scheduling. This automation can free up your sales team’s time to focus on selling cars instead of administrative tasks. 
  • Improved customer service: Automotive CRMs like LivePerson Automotive can also automate customer service tasks such as appointment reminders and follow-ups. This automation can help you provide more benefits to your customers and keep them returning for future business.
  • Better data tracking: As mentioned earlier, one of the key benefits of using an automotive CRM is tracking essential data points about your customers. This data can be used to improve your sales and marketing efforts. 

Choosing the Right Automotive CRM for Your Dealership 

Not all automotive CRMs are created equal. When choosing a CRM for your dealership, there are a few things you should keep in mind: 

  • Ease of use: The last thing you want is a complicated system that takes forever to learn how to use. Look for a system that is user-friendly and easy to understand. 
  • Scalability: As your dealership grows, you’ll need a system that can grow with you. Look for a system that is scalable so it can accommodate your future needs. 
  • Integration: You’ll also want a system that integrates with other software applications at your dealership, such as your dealer management system (DMS). This integration will make it easy for you to transfer data between applications and save time.   

When choosing an automotive CRM for your dealership, do your research and look for a user-friendly, scalable system that integrates with other software applications you’re using, such as your dealer management system (DMS).  

At Elo GPS, we know a few things about automation. With the Elo GPS dealer management system, your staff can search a specific make, model, or year and then instantly locate all vehicles on the lot that match your search. Being able to see a vehicle’s battery and fuel levels gives your sales staff the confidence to walk a customer right out to a car and know it’s ready to go.  

No more wasted time walking lots looking for a vehicle or finding out it has a dead battery before a test drive. And, with other features like CarRx’ customer engagement tools, you’ll receive increased customer loyalty. Ready for happy, loyal customers? Contact us or schedule a demo today.